Some of the biggest topics as well as opportunities today is providing data tracking and analytics for social media and social commerce. Exactly how does social media contribute to commerce? Once we can consistently track and provide analytics on social media, the bigger investment companies will make in this space.
One company that is providing innovative services in this space is Buddy Media. Recently Buddy Media acquired Spinback which will also them to demonstrate ROI with social sharing buttons such as Facebook’s “like” button.
Social Commerce Today has several recommendations from various experts as to how companies should deploy social commerce strategies today.