One of the enjoyable debates these days is to talk to digital agencies and see how they describe themselves. Many digital agencies today are extensions of more traditional advertising agencies. Business is moving to the digital world from the traditional media world. What is the status of the agency of the future? Does it matter if your agency is a digital agency or if it’s born digital? Those who would define themselves as being born digital believe there is a difference.
Mark Sherrington is a writer, consultant, speaker and blogger who resides in Cape Town South Africa. He published an excellent in-depth article on the difference between the digital agency and the born digital agency. If you’re in the advertising agency business, it’s worth a read. It may open up some excellent debate and discussion within your firm.